Photogenic To Showcase New PowerLight® at WPPI

Photogenic Professional Lighting To Showcase New PowerLight® at WPPI 2011 

WPPI, Las Vegas (February 16, 2011)— Photogenic Professional Lighting, a leading manufacturer of photographic lighting equipment and accessories, announces the launch of the company’s new PL625DR/PL625DRC Powerlight monolights. Photogenic will feature this new component to its PL lighting series in the Promark booth (#630) at WPPI. 

The PL625DR has a 6 f-stop flash output range from 7.8 to 250Ws. The unit, which was designed for demanding lighting situations, delivers accurate and repeatable power every flash, for consistent exposures. The 250 watt-seconds strobe light works to capture movement and serves as a superior product to incandescent light in this respect. The PL625DRC has all of the same features of the PL625DR and also includes a UV Coated Flash Tube.

Unique Features

At full power it has a short 1/2000 second flash duration. Tight control of the flash output is accomplished through Photogenic’s digital circuitry which allows for precise adjustments in 1/10 or 1/2 f-stop increments.  The 250 watt modeling lamp can be controlled to any output level necessary—full, proportional, manual or off.  The flash tube is protected by Pyrex glass and is user replaceable.

“The PL625DR and PL625DRC Powerlight monolights were specifically designed for today’s demanding lighting situations and created with reliability, precision and ease-of-use in mind,” said Bob Higgins, sales and marketing manager of Promark International.  “The monolights are compatible with dozens of light modifiers such as soft boxes, umbrellas and the entire Quick-Change line of light shaping accessories, which make these lights ideal for photographers of all ability levels.”

Wireless Triggering
Also available with a built-in PocketWizard™ receiver, the PLR625DR will work with any PocketWizard transmitter and can trigger the light from a distance of up to 1,600 feet.  With the unique built-in receiver design, there’s no need to worry about batteries or losing an additional radio receiver.

Additional features include:

·        Quick 1.25 second recycle time at full power for virtually continuous flashing

·        Visual flash indication (modeling lamp dims and then returns to set intensity)

·        Digital display of flash and modeling power settings & ready indication light

·        Auto power discharge (flash dump)

·        Built-In optical photo slave cell with IR triggering capability

·        Fan-cooled for increased operating efficiency and maximum performance

·        Built-In Surge protection & easy-press test-fire button

·        Internal thermal protection & rugged extruded aluminum housing

·        Compatible with the Photogenic PLIRC-2 Infrared Remote Control & PLICB-1 multi unit Control Center.

For media inquiries, review unit requests, or to schedule a booth tour during WPPI to see the entire line of Promark products including Photogenic, Smith-Victor, Norman and Cool-Lux, please contact Joe Ferrary, R&J Public Relations, jferrary@randjpr.com or 908-722-5757. Promark International, Inc. is located at booth number 630.


Flash Power
7.8 to 250 watt-seconds
Guide Number (ISO100@10ft.)
130 w/PL7R reflector at full power.
Flash Duration (t0.5)
1/2000 second at full power; 1/640 second at 1/32 power
Recycle Time
1.25 sec. at full power; 0.25 sec. at 1/32 power
Power Control
Range: Full to 1/32 power (6 f-stops); 0.1 f-stop resolution
Modeling Light Power
250 watt Quartz, ESS 
Modeling Light Control
Range: Full to 1/32 power (6 f-stops); 0.1 f-stop resolution
Sync jack (5 volts); Push-to-test button; Built-in photo slave
Sync Voltage
5V isolated
Main Supply
105 - 125 Vac, 60 Hz, 10 amps
0.2 amps idling, 15 amps charging
Voltage Stabilization
± 0.05 f-stop
Overload Protection:
Fuse: 3AG type 16 amp, SLO-BLO
Extruded aluminum
4 lbs. 10 oz.
Dimensions (housing only)
4.5" x 4.5" x 6.75"
Flash Tube
User replaceable. Use only Photogenic C4-15, C4-15C
Modeling Lamp
250 watt quartz halogen, ESS
150 watt quartz halogen, ESP
100 watt quartz halogen, ESR

About Promark International, LLC

Promark engineers, designs, manufactures and sells a variety of photographic and video lighting products and light shaping accessories. Promark is located in a new 96,000-square-foot, state-of-the-art manufacturing facility in Bartlett, Ill.  Brands in the Promark family include Photogenic Professional Lighting (www.Photogenic.com), Smith-Victor (www.SmithVictor.com), Norman (www.Normanlights.com), Cool-Lux (www.Cool-Lux.com), and Logan Electric (www.LoganElectric.com).  For more information, visit www.promarkbrands.com.

Media Contact:
Joe Ferrary
R&J Public Relations